Ex professional cyclist Jack Davis needed a
name, identity and website for his bike shop. The demographic for the shop was broad and should appeal to both professionals as well as amateurs.
Naming the shop ‘Jack’s Bikes’ gives the feel that these are his and that he is passing on his passion to those who enter the shop. The logo is the letters J and B made in the form of a bike. The style of the logo is carried into the brand property on the website, swing tags and business cards. This style was then implemented in the icons on the website.