Create a new identity for the New Orleans tourist board which can be rolled out onto a website.
Create a logo that reflected the culture of the city. The concept for the logo is that it can be seen as a Venn diagram showing the coming together of the different cultures in the city. It is also a drum because of the city’s musical side, the big paddle wheel from the back of the steam boats that travel up and down the Mississippi river and finally an O for Orleans.
The colours not only connect with the United States flag but also with the city’s French heritage.