Whist working at The Marketing Store, I have created many different Happy Meal campaigns. This has meant coming up with the creative concepts that tie in with the licenses brand values, and working out how these can be shown visually, and then executing this idea across all the POP elements.
I also come up with the ideas for the activity and the paper building elements and see these through from my initial concept to illustration and then the final product.
This is a personal project that was inspired by a trip to Hong Kong.
The brief I set myself was to create an identity for a “punk” competitor to the Soho House group. In answering this I created the identity that was deliberately unpolished and rough around the edges with typeface and colour choices that challenge.
I was the lead designer for Ralph Lauren at Pancentric.
I produced campaign emails, web banners, and micro-sites working closely with the Ralph Lauren team in New York, London, and Hong Kong.
A small independent market stall and shop specialising in eggs, needed a new identity that reflected their happy, positive personality whilst giving them a modern look that can be rolled out across their range of products.
The solution was to create a logo that is bright and inviting. Using a rounded, sans serif type face to keep it modern and friendly. Creating a brand property that can be applied to their menus and merchandise, that will become as recognisable as their logo.
To create the brand world for a cyber insurance company that competed for a younger audience and stood out against other more rigid insurance companies.
Because of how everything is connected on the internet through passwords and email addresses I demonstrated this with the logo/ wordmark.
I created graphics that would accompany the company collateral and that would be recognisable as part of the brand rather than repeating the logo again.
Create the name, identity and packaging for a small homemade paint company whose colours are influenced by what they have seen by the sea.
The name came from the fact that if it had not been for the invention of the paint tube and cap then modern important artistic movements like impressionism would not have happened. It is important that the logo is versatile and can show what colour paint is in the packet.
The packaging was created to allow the story of what inspired each colour to be told and to utilise the area as best as possible.
Ex professional cyclist Jack Davis needed a
name, identity and website for his bike shop. The demographic for the shop was broad and should appeal to both professionals as well as amateurs.
Naming the shop ‘Jack’s Bikes’ gives the feel that these are his and that he is passing on his passion to those who enter the shop. The logo is the letters J and B made in the form of a bike. The style of the logo is carried into the brand property on the website, swing tags and business cards. This style was then implemented in the icons on the website.
This was a fun mini project to create a bingo app that called out the numbers randomly and kept track of the previous balls. As well as design the pages I also came up with the logo which was designed to reflect the journey of the ball to the crossed out square on the board. With a hint of sauciness in the glowing neon sign to add some intrigue to the game.
The styling of it was done to be simple, efficient and easy to use.
At the end of each year the website Inverse likes to talk about their favourite experiments of that year.
It was up to me create illustrations that captured the idea of what had happened in fun and eye catching way.
There were rules around the colours used, these had to tie in with the brand colours.