To create the brand world for a cyber insurance company that competed for a younger audience and stood out against other more rigid insurance companies.
Because of how everything is connected on the internet through passwords and email addresses I demonstrated this with the logo/ wordmark.
I created graphics that would accompany the company collateral and that would be recognisable as part of the brand rather than repeating the logo again.
I was the lead designer for Ralph Lauren at Pancentric.
I produced campaign emails, web banners, and micro-sites working closely with the Ralph Lauren team in New York, London, and Hong Kong.
A small independent market stall and shop specialising in eggs, needed a new identity that reflected their happy, positive personality whilst giving them a modern look that can be rolled out across their range of products.
The solution was to create a logo that is bright and inviting. Using a rounded, sans serif type face to keep it modern and friendly. Creating a brand property that can be applied to their menus and merchandise, that will become as recognisable as their logo.
A festival that celebrates the diverse methods of sound art needed an identity and collateral that could be positioned at the end of similar events and exhibitions.
The solution for this was to call the festival Resonance, The art of listening, because when a certain sound resonates with you it can carry a memory. From this concept I made a series of postcards and posters that feature surfaces that when seen remind the viewer of the sounds connected to that surface.
Create the name, identity and packaging for a small homemade paint company whose colours are influenced by what they have seen by the sea.
The name came from the fact that if it had not been for the invention of the paint tube and cap then modern important artistic movements like impressionism would not have happened. It is important that the logo is versatile and can show what colour paint is in the packet.
The packaging was created to allow the story of what inspired each colour to be told and to utilise the area as best as possible.
Design the layout for a highlights report that is clean, inviting and not too corporate feeling.
To answer this brief I highlighted certain figures and illustrated them in a way that was easily digestible. The colour pallet used was to reflect the title of the report, showing that Cisco is caring for the environment.
Create a new identity for the New Orleans tourist board which can be rolled out onto a website.
Create a logo that reflected the culture of the city. The concept for the logo is that it can be seen as a Venn diagram showing the coming together of the different cultures in the city. It is also a drum because of the city’s musical side, the big paddle wheel from the back of the steam boats that travel up and down the Mississippi river and finally an O for Orleans.
The colours not only connect with the United States flag but also with the city’s French heritage.
Design a music app that suits the demographic of web developers. It needs a name, logo and examples of how the pages look and work.
The name came from the idea that no one likes being interrupted when they are deep in concentration and because the app was advert free the listener was able to hone in on what they were doing whilst zoning out from what was around them.
The look had to be up to date with current design trends and so the look was kept minimal. The shift in focus on the images was to reflect the name and logo.
Ex professional cyclist Jack Davis needed a
name, identity and website for his bike shop. The demographic for the shop was broad and should appeal to both professionals as well as amateurs.
Naming the shop ‘Jack’s Bikes’ gives the feel that these are his and that he is passing on his passion to those who enter the shop. The logo is the letters J and B made in the form of a bike. The style of the logo is carried into the brand property on the website, swing tags and business cards. This style was then implemented in the icons on the website.
This was a fun mini project to create a bingo app that called out the numbers randomly and kept track of the previous balls. As well as design the pages I also came up with the logo which was designed to reflect the journey of the ball to the crossed out square on the board. With a hint of sauciness in the glowing neon sign to add some intrigue to the game.
The styling of it was done to be simple, efficient and easy to use.